Programmatic Blog

What is Demand Side Platform?

A demand-side platform (DSP)is software used by advertisers to buy mobile, search, and video inventory from a marketplace on an impression-by-impression basis from publishers via supply-side platforms (SSPs) and ad exchanges.

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RoockMobile

August 12, 2022

What is Supply Side Platform?

A supply-side platform (SSP)is software for publishers to manage, sell and optimize their banner, native or video advertising inventories in an automated and efficient way.

RoockMobile

August 8, 2022

What is Ad Exchange?

Ad exchange connects thousands of publishers and advertisers. It provides a platform to sell and buy ad inventories using its connections with various demand-side platforms and supply-side platforms.

RoockMobile

August 4, 2022

What is Real Time Bidding?

Real-time bidding (RTB) is the process in which digital advertising inventory is bought and sold. This process occurs in less than a second.

RoockMobile

August 3, 2022

What are Banner Ads?

One of the oldest forms of online advertising, banner ads are graphical ads that appear on inventories in different sizes and forms with embedded links to advertiser sites. When users click on the ads, they are redirected to the advertiser’s landing page.

RoockMobile

July 24, 2022

Introduction of 728x90 Leaderboard Banner Ads

A leaderboard is a display ad unit that is 728 pixels wide by 90 pixels tall. It is commonly called a 728×90 or Leaderboard, but can also be referred to as a Leaderboard Banner or Super Banner.

RoockMobile

July 16, 2022

Introduction of 300x250 Medium Rectangle Banner Ads

An Medium Rectangle is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a 300×250 or a Med Rec, MREC, or Medium Rectangle.

RoockMobile

June 13, 2022

Introduction of 320x50 Mobile Leaderboard Banner Ads

The mobile leaderboard dimensions are 320 x 50 pixels. Publishers use the high traffic areas on their websites or APP to display banner ads, usually on the front, bottom, or side of a page.

RoockMobile

May 24, 2022

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